Full-service marketing
Strategy to execution
The Marketing Team
Plumshift combines strategy, creative, digital, content, performance, web and offline marketing into one connected team.
Built from real in-house marketing experience.
Designed for businesses that want fewer gaps between idea and execution.
Brand
Creative
Digital
Performance
Content
SEO
Web
Video
Offline
Marketing, connected.
Your audience does not experience your marketing in departments.
They see the ad. Visit the website. Search the brand. Watch the video. Read the post. Speak to sales. Notice the event.
Plumshift keeps those pieces moving in the same direction.
What we do
Full-service does not mean doing everything randomly.
It means choosing the right mix of strategy, creative and channels for the business in front of us.
01
Strategy & Brand
Define what the brand should say, how it should position itself and how people should remember it.
Brand strategy
Positioning
Campaign planning
Go-to-market
Identity direction
Marketing audits
02
Creative & Content
Turn the strategy into ideas and assets people can actually notice, understand and remember.
Campaign creative
Social content
Graphic design
Reels & short-form
Photography
Video production
03
Digital & Performance
Put the work in front of the right people and build campaigns that can be measured and improved.
Social media
Meta Ads
Google Ads
Lead generation
Remarketing
Performance optimisation
04
Search & Web
Build the places where attention turns into discovery, understanding and action.
SEO
Content marketing
Landing pages
Website strategy
Web design
Web development
05
Offline & Activation
Take campaigns beyond the screen when the audience, location or objective calls for it.
Print campaigns
Outdoor marketing
Event promotion
Campus marketing
Local campaigns
Brand activations
Where it started
The marketing team behind NCXHost.
NCXHost
Plumshift grows from the same team and practical marketing experience used to build awareness, communicate technical products and run marketing for NCXHost.
That background shapes how we work: business objective first, marketing activity second.
Why Plumshift
Less agency theatre.
More useful marketing.
01
We start with the business.
Not every problem needs an ad campaign. We first understand what needs to change and why.
02
Strategy and execution stay together.
The people shaping the direction stay close to the work being produced and distributed.
03
Online and offline can work together.
We are not limited to what happens inside an ad manager or social media dashboard.
04
We adapt to the job.
One launch, an ongoing retainer or an extended marketing team — the structure follows the requirement.
How we work
Four steps.
No unnecessary complexity.
01
Understand
Business, audience, offer, market and what success needs to look like.
02
Decide
Choose the message, campaign idea, channels and priorities that make sense.
03
Execute
Create, publish, promote, produce and coordinate the work across the selected channels.
04
Improve
Use response, performance and business feedback to sharpen what happens next.
Ways to work with us
Different businesses need different levels of involvement.
01
Project
A focused requirement such as a campaign, launch, website, video, branding exercise or promotion.
02
Retainer
Ongoing marketing support across strategy, creative, content, digital campaigns and execution.
03
Extended Team
A closer working model where Plumshift operates alongside your internal team and business leadership.
A useful fit when
01
You have a strong product or service, but the marketing feels fragmented.
02
You need more capability than one freelancer can realistically provide.
03
You do not want to coordinate a separate designer, ad manager, developer and production team.
04
You need a team that can think about the campaign and also execute it.
Questions
Before we work together.
Is Plumshift only a digital marketing agency?
No. Digital marketing is one part of the work. Plumshift also handles strategy, branding, creative, video, web, offline campaigns and activations.
Can Plumshift manage our marketing on an ongoing basis?
Yes. Plumshift can work on a defined project, an ongoing retainer, or as an extended marketing team depending on the requirement.
Can you handle both creative work and paid advertising?
Yes. Keeping creative and distribution close together is one of the main reasons Plumshift is structured as a connected marketing team.
Do you take offline marketing projects?
Yes. Plumshift can work on print, events, local campaigns, campus promotions, outdoor marketing and other on-ground activations when they fit the objective.
Start a project
Tell us what
you need to move.
A product. A campaign. A launch. A brand. A sales problem. A visibility problem. Start with the business problem — we can work backwards from there.
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